Town of Fairfield, CT

Website for the Town of Fairfield

Six7 Marketing has worked closely with the Town of Fairfield — specifically the Department for Community and Economic Development — to create a robust website under the branding of ‘Experience Fairfield!’ The core objectives of the new website are to promote economic development and attract new out-of-town visitors to Fairfield. The website organizes all of the major upcoming events in and around Fairfield. The site includes business directory listings for places to stay or shop, restaurants to eat and things to do. The website also features a range of promotions offered by local business so that all residents and visitors to Fairfield can access unique experiences that the Town offers in a single online destination!

Marketing for the Town of Fairfield

Six7 has been retained by the Town of Fairfield to deliver a more cohesive online marketing strategy in branding Fairfield as a ‘shopping and dining destination’. The services include search engine optimization and social media marketing.

Fairfield Restaurant Week

Six7 consulted the Town of Fairfield in its promotion of the 2016 Fairfield Restaurant Week. The promotional campaign was a huge success. A different Fairfield restaurant was featured across dedicated social media channels for the event, including: Facebook, Twitter and Instagram. The posts to each social platform generated significant engagement between the Town, the participating restaurants, and the patrons. The social engagement was accelerated through a contest in which patrons shared a photograph of themselves enjoying a favorite dish at a participating restaurant, while using the hashtag #FairfieldRestaurantWeek for a chance to win a $25 gift certificate to a local restaurant.

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