Laundromat Chain in CT

Marketing for Laundromats

Six7 Marketing completely re-branded Wash Works City Laundry — beginning with a contemporary logo and color theme that translated consistently across all digital channels. The next phase of laundromat marketing was a user-friendly website, so that customers can seamlessly access new promotions and coupons — and therefore are more likely to become repeat customers. The Coupons page allows the customer to print the featured deals directly from the laundromat website. The marketing strategy was further integrated with an email blast that targeted customers whom previously redeemed the website coupons, to remind them of the promotion.

In addition, Six7 implemented an innovative digital loyalty program for the laundromat marketing: customers download the loyalty program through a mobile application, and then scan it with a bar code upon each visit at any Wash Works location.

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