Jewelry Store in Southport, CT

Website for Jewelry Store

Six7 Marketing worked closely with Kasson Jewelers to build this dynamic jewelry store website. From the site navigation, to web design, to development and copywriting, Six7 guided the project for Kasson Jewelers so that their dream would become a reality. The web design process was simplified through clear direction and milestones. The final website is both beautiful and user-friendly. The browsing functionality allows customers to look through all of their favorite jewelry items online.

This jewelry store website is not ‘cookie-cutter.’ It is custom, high-end web design with sharp attention to detail. The design reflects the unique personality and story of Kasson Jewelers within the community. All print advertising for the store is now branded consistently with this web design.

Marketing for Jewelry Store

In addition, Six7 is marketing the jewelry store website online through search engine optimization and social media. The launch of the site increased the jewelry store’s web traffic by 300% per month. Customers have the ability to submit reviews about their experiences with the jewelry store on Google+, Facebook, Yelp and other social channels. Through the company’s Facebook Page, Six7 administered the raffle of a diamond necklace in a promotion that generated over 120 entries and reached over 11,700 targeted people. Six7 launched Pinterest and Instagram pages that share all of the store’s products from the jewelry website.

Six7 Marketing advanced the marketing strategy by integrating the customer relationship management (CRM), the website and other digital advertising channels. With a deeper set of information on each customer, Kasson Jewelers is able to personalize its marketing messages based on jewelry preferences, purchase history and upcoming anniversaries.

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