Define Your Objectives, Audience & Message
Is your business priority to promote brand awareness, to grow your email subscriber list, or simply to increase sales? Describe the vision for the future of your business. Understand your customer -- who they are and where they can be reached. Analyze the market and competitive landscape. What makes your company unique? Then, craft a compelling call-to-action.
Identify the Channels to Deliver Your Message
Research all possible distribution channels. Define Your Marketing Mix. Each individual tactic contributes to a cohesive, coordinated plan. Then, unleash your call-to-action with a focus on conversions. The winning strategy is achieved with a unified brand experience, a user-friendly website, social media engagement... and much more.
Evaluate Results to Optimize the Campaign
There is always a sales cycle -- the goal is to shorten it. Focus on conversions and the return on your investment. Measure success accordingly. Your campaign should inspire brand loyalty and customer retention. Maintain relationships with your customers by delivering personalized, relevant content. Keep them engaged to cut through the clutter.